That Build A Solid Online Foundation And Never Grow Obsolete.

A super successful business man once told me:

“Lode, no matter what type of business you have, you must never build it on sand!”

It took me some time to figure out exactly what he meant. But after a bit of struggling along, I figured it out.

“Always create a business with a strong foundation to ensure longevity and continued prosperity!”

As I become more and more involved with the internet I learned that this business principle is the core to succeeding online.

This primary business concept consists of 5 steps I call: “Profit Blocks”.

There isn’t a profitable business in existence online that does not incorporate these profit blocks. In fact, every successful online marketer, has these five profit blocks in place well before they make their product available online.

The Five Profit Blocks For Online Success:

Profit Block #1: The Product.
What you sell online is crucial to your long term success. You must be very specific about the type of product you want to promote online:

- What is the product for?
- Does the product solve a specific problem?
- Does the product have add-on products?

These are just a few of questions you must have very precise answers for. Just picking a random product and hope to make money with it by promoting aggressively is almost a guarantee method to failure. You may experience some immediate sales but selling a product you aren’t clear about will never let you build a long term, prosperous online business.

Profit Block #2: The Audience.
You absolutely must know who you are going to promote your product to. You need to know exactly why your targeted audience would buy your product. What are their needs? How can they use your product to improve their existence, solve a problem and so on.

- Who is my targeted audience and why?
- How does my chosen product help them?
- Why would they buy my product?

Knowing exactly who your customer is going to be will make is much easier for you to drive traffic and capture an audience.

Profit Block #3: Keywords.
Knowing your audience isn’t enough to build a solid online presence. To become profitable, you must know what search terms your audience uses to find your product.

Check with sites offering a product similar to your own and see what specific keywords they target on their site. Use Google Adwords or Word Tracker to further fine tune the keywords your potential customers may use to look for your product.

Long tail keywords or search terms consisting of two or more words are more defined and produce better results. Keep that in mind as you build your promo campaigns since including long tail keywords in your ads will make them much more effective.

Profit Block #4: Collect.
You must do everything in your power to collect your audience’s information, I.E. email and name. Generating customer lists is the only way you can guarantee yourself continued income online.

- Have an opt-in page.
- Entice your prospects to sign up or subscribe.
- Offer a free product related to your main sales product to entice
them (example: an overview of the actual product).

Not collecting your visitors information is without a doubt building your online business on sand. One substantial setback and your business could be gone.

Profit Block #5: Follow Up.
To sustain growth online, it is imperative that you stay in touch with your customers. You must follow up at regular intervals and check up with your audience.

- Ask them to fill out a survey.
- Ask them to share their experience about your product.
- Offer additional and related sub-products.
- Offer support.

Just because your audience purchased your product doesn’t mean the sales cycle has come to an end. In fact, the very first purchase made by your customer is only the beginning of your sales cycle.

——————–

The five profit blocks are the building blocks that make any business successful and ensure long term success. Of course, you must also actively promote yourself, your company and your product at all times.

Obviously, without continuous promotion, your customers will never know you exist, regardless of how well suited your product is for them.

Over time, you can further explode your online business by actively recruiting independent marketers, who are interested in representing your product and wish to add it to their existing promotions.