Jan 05

 

3 Tips To Make Your Articles Pay Off Handsomely:

If you are brand spanking new to the internet you may not know that articles are some of the most valuable pieces of content you’ll find on the net.

Every day someone writes an article about some topic and posts it online. People from all walks of life are online daily, looking for information about every possible topic available. And search engines absolutely love it.

The more articles they have in their database about various interests, the more visitors they’ll attract. That means high ratings which translates into big dollars from eager advertisers wanting to promote their stuff in front of that very large audience.

As great as articles are for search engines, they are equally important (if not more) to you as an internet marketer, as well as your online business.

You must create content with the specific intentions to get more quality backlinks pointing to your site/blog, which means higher ranking and more free targeted traffic.

Your articles must also entice your readers to opt-in for your free offer. More subscribers translates into more sales when you have a proper follow up system in place.

Here then are three tips that will turn your articles into pure profit machines:

1. The Title:
This is without a doubt the most important part of your article. The title’s sole purpose is to attract a reader to want to read your article.

As such your article must be intriguing, interesting, evoke curiosity, offer advice or solve a solution.

Example Of A Bad Article Title:
“How To Get Gratis One Way Backlinks Virally And Scream Your Website Or Blog To The Summit Of Search Engine Mountain!”

The above title is bad because it is too long, does not invoke curiosity, isn’t poignant and borders on being boring and blah. Such a title will not demand your readers attention and will certainly not entice the reader to want to read more.

Example Of A Good Article Title:
“Four Quick Tips To Send Your Site To The Top Of Search Engines!”

- or -

“Send Your Site To The Top Of Search Engines, As Quickly As 1,2,3,4!”

These titles (although they could still be improved upon), invoke a reader’s curiosity and demand the readers attention, enough so that the reader wants to know more.

A bad title almost always leaves for an article that gets little or no exposure. That means, little or no traffic and little or no subscribers.

2. Article Body:
One of the biggest mistakes I find in articles is that the title says one thing, yet the article itself ends up being about something totally unrelated.

If your title is about: “3 Fast Tricks To House Train Your Dog!”, then by all means make sure that the body of your article is about house training a dog.

If your title shows: 3 Fast Tricks ….., then, once again, make sure you actually list 3 tips. Give each tip its own heading and describe each tip before moving on to the next tip. Write in short, concise sentences and subdivide your articles in paragraphs for easy reading.

3. Resource Box:
This is the section (usually at the end of your article) that allows you to promote your free offer by means of a link pointing to your opt-in page.

Always, have information in your resource box that directly relates to the article you write. If the article is about house training a dog, then
the free offer you promote in your resource box must be about house training a dog.

All too often I see the potential of a resource box completely go to waste because the author uses it as an opportunity to rant just about anything. That will never get your readers to click on your link and take you up on your free offer.

4. Bonus Tip:
Submit your articles to just a few good article directories. Don’t send your articles to every article depository online. And don’t use an article submission service that promises you your article will be send to 300 or more directories. You have no control what directories they send your articles to, whether or not they pick the right category for your article and so on.

Plus … using article submission services could actually get you to be considered a spammer. And that’s really bad news …

When submitting your articles to a handful of top directories look for these criteria:

. Articles already listed at the directory are of top quality.
. Directory posts more articles related to your topic.
. Article Directory has a quick approval time.

Some depositories take months (literally) before your articles are included in their database. That’s too long a time to wait for you to see results for your efforts. Most good article directories will approve or reject your article within seven to ten days after submission.

Here is my top five list of article directories I use with great success. Each one offers the three points above and enjoys a good ranking to boast.

. Ideamarketers
. ArticlesBase
. Lodester
. GoArticles
. ArticleDashBoard

As the internet explodes into a new decade, article marketing will most definitely be an intricate part of it. As an internet marketing that means that writing articles are still a top method for driving traffic, getting more subscribers and increasing your sales.

Use the tips outlined above, and you’re well on your way to becoming an “information specialist” :) .


 

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One Response to “Article Marketing; Still A Big Contender”

  1. Food For Thought…

    The use of video on squeeze pages helps the increasingly difficult task of getting your prospects to opt-in on your capture pages.

    The most important task of any online marketer is to capture a prospects e-mail addresses in order to enable a chance to open dialogue with them. In order to communicate the advantages of the product or services available one must first capture a communication link to the prospect.

    I have also found that if you limit the amount of information the prospect is required to submit it also helps to get a response. Some squeeze pages ask for addresses, (generating junk mail) telephone numbers, (generating un-needed sales calls) first and last names, then e-mail.

    These types of opt-in pages usually end up generating junk consisting of spam about everything but what you were interested in to begin with. I have found if you limit your requirements to only “First Name and e-Mail” or just “e-mail” it helps considerably.

    If you are good at social networking, writing articles or advertising you can improve your amount of opt-ins, just by adding video to your squeeze page. You do not have to set up your own site; you can outsource that for not too much cost and be focusing all your efforts toward the marketing end of things.

    Example Link:http://tinyurl.com/vid-squeez

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