A Behind The Scenes Look At How It’s Done!

For many marketers, getting their sites ranked high in search engines, is a major uphill battle. They spend various resources (including money) on optimizing their sites, all with the hopes search engines will award their “good looking” sites with high rankings.

After all, a top listing in search engines, almost always means a major increase in traffic, subscribers and sales.

And yet, despite their best efforts to increase their site’s visibility factor, most marketers rarely, if ever, reap the fruits of their labor.

Take a look at the image below:

This picture was taken with Alexa.com for ezinearticles.com. Look at the large amount of backlinks pointing to this site. Although there are other contributing factors this site listing high in search engines, the high volume of links pointing to the site, is the main reason this site is ranked so well.

And of course, that comes with major benefits: massive traffic, super visibility and recognition, as well as a serious increase in subscribers and sales.

But the question remains:

How Do You Get That Many Backlinks?

Backlinks are build by having linked text with your keyword (anchor text) on as many other sites as possible. As simple as that sounds, it is a bit more involved than that.

Backlinks are weighted by importance. The higher ranking a site is that has your anchor text on it and the greater the relevance of that site to your own site, the better a ranking you will get.

That means that you should actively participate in building backlink campaigns that offer you the greatest return – increase in site ranking.

To build a large amount of quality backlinks fast, you must join forums, comment on blogs, join Google or Yahoo groups or answer questions at Yahoo Answers.

The important factor is that which ever method or combination of methods you choose, they must relate to you site’s topic. No need to spend your time posting answers at Yahoo Answers about dog grooming for instance and point a link back to your site that is about bicycle repair.

The relevance between your answer and your site is non-existing, as such your backlink receives little or no recognition.

Additionally, offer your readers the ability to reuse your content (written text, as well as images) on their site as long as they include a link back to your site. Of course, the text and images must be your own.

To get the most out of your backlinking effort, you must make sure that you generate targeted raw links as well as targeted content links for optimum results.

You can download this free ebook that explains in detail what both link types mean and how to cultivate each one for great performance.

If you aren’t yet actively involved in link building to improve your site, you should seriously considering getting started. It’s the one free marketing method the big boys use to increase their rankings, traffic, subscribers and sales.