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	<title>Article Marketing Simplified &#187; Internet Marketing</title>
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		<title>Articles Still The Big Contender</title>
		<link>http://www.lodeloyens.com/articles-still-the-big-contender/</link>
		<comments>http://www.lodeloyens.com/articles-still-the-big-contender/#comments</comments>
		<pubDate>Tue, 04 May 2010 18:17:47 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Article Marketing]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[article marketing]]></category>
		<category><![CDATA[articles]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[submitting articles]]></category>
		<category><![CDATA[writing articles]]></category>

		<guid isPermaLink="false">http://www.lodeloyens.com/?p=360</guid>
		<description><![CDATA[How To Use Articles To Improve Your Online Profit &#8211; 3 Tips: Articles are still the most popular of content promotion online.  From online newspaper sites to general blogs to highly focused sites, articles are the primary means to communicate with the readers and get the message across. And when these articles inspire to educate, [...]]]></description>
			<content:encoded><![CDATA[<p><strong>How To Use Articles To Improve Your Online Profit &#8211; 3 Tips:</strong></p>
<p><a href="http://www.lodeloyens.com/wp-content/uploads/2010/04/adfreearticleslogosmall.png"><img class="alignleft size-thumbnail wp-image-361" title="adfreearticleslogosmall" src="http://www.lodeloyens.com/wp-content/uploads/2010/04/adfreearticleslogosmall-143x150.png" alt="" width="143" height="150" /></a>Articles are still the most popular of content promotion online.  From online newspaper sites to general blogs to highly focused sites, articles are the primary means to communicate with the readers and get the message across.</p>
<p>And when these articles inspire to educate, inform and give insight to a specific topic, the visitors&#8217; response is one of pure acclamations.</p>
<p><span id="more-360"></span></p>
<p>This is manifested by substantial increase of targeted traffic, especially, this is evident in the creation of a loyal following of readers who continuously wish to indulge in your written word.</p>
<p>Such continued readership in turn generates higher site rankings, wider recognition and often expert status for the author.   Indeed, these benefits make writing and submitting articles still a major contender in the field of online marketing.</p>
<p>Before you indulge yourself in writing an endless array of articles to achieve the benefits described above, there are however, 3 points you should know and adhere to for your articles to get noticed and stand out over the influx of &#8220;average to mediocre&#8221; articles which rampantly flood the internet.</p>
<p><strong>Point 1: Your article must be educational, informative or insightful.</strong></p>
<p>Too many writers spend their time writing articles that are nothing but pure garbage.  They don&#8217;t bother connecting with their readers through a captivating title.  The show no interest of sharing informative content with their audience.  And often the articles are filled with typos and bad grammar all around.</p>
<p>You do not need to be a professional writer.  You should however take pride in your work and do you best to entice your readers and share valuable information with them.</p>
<p>If nothing else, at the very least spell check your articles before submitting them and try to stay true to writing grammar as much as possible.</p>
<p>Crappy articles produce crappy results.  It really isn&#8217;t more complicated than that.</p>
<p><strong>Point 2: Article must be easy to read, spell checked and follow proper grammar.</strong></p>
<p>I already addressed this in point 1 but it bares repeating.  Given that every document writer has its own spell checker build in as well as many article directories online providing you with a spell checker before submitting your content, there is no reason your articles should be full of typos, even if English is not your first language.</p>
<p>Yet time and again, there are articles floating around the net so terribly bad, a five year old could and would have done a better job writing it.</p>
<p>There is no excuse for you not to check your work before you expose it to the world.  The pride (or lack thereof) that you have for your writing, comes through in your content.</p>
<p>Once again, garbage in means garbage out.  It really is that simple.</p>
<p><strong>Point 3: Resource box must have a strong call to action.</strong></p>
<p>By far, the biggest mistakes article writers make is that they do not use their resource box for the intended purpose, which is to get your readers to act!</p>
<p>I often see articles that talk about a specific topic only to find links in the resource box that are entirely not related to the content of the article.   Do you really think you&#8217;ll get results from that?</p>
<p>Worse yet, is that many times an author will have her resource box filled with several active links.  Each link points to a different website or promotes a different product.</p>
<p>Having that many different links in your resource box is not only extremely confusing, it&#8217;s overwhelming, distracting and discouraging.  And yes, once again, you get exactly what you put in: crap!</p>
<p><em>Conclusion:</em></p>
<p>Writing articles does not have to be a science project.  You don&#8217;t need to analyze what to say or how to say it.  There is no need for complicated words or elaborate sentences.</p>
<p>Stick to the point, make your articles informative, educational and insightful, spend the time spell checking your articles and above all have only ONE strong call to action in your resource box and your articles will be responded to in a much more positive manner.</p>
<p>That means more readers, greater visibility and more responsiveness.  And let&#8217;s be honest, isn&#8217;t that exactly why you submit articles in the first place?</p>
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		<title>5 Stepping Stones For Online Profit</title>
		<link>http://www.lodeloyens.com/5-stepping-stones-for-online-profit/</link>
		<comments>http://www.lodeloyens.com/5-stepping-stones-for-online-profit/#comments</comments>
		<pubDate>Wed, 10 Mar 2010 03:30:50 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[business profits and success]]></category>
		<category><![CDATA[business stepping stones]]></category>
		<category><![CDATA[online profits]]></category>
		<category><![CDATA[solid business foundation]]></category>

		<guid isPermaLink="false">http://www.lodeloyens.com/?p=352</guid>
		<description><![CDATA[While Laying A Solid Foundation For Long Term Success! No matter how long you&#8217;ve been online or whether you are just starting out; one thing is certain: A solid foundation to base your online enterprise on, is the only guarantee for long term online financial success. Despite this knowledge, many online marketers choose to build [...]]]></description>
			<content:encoded><![CDATA[<p><strong>While Laying A Solid Foundation For Long Term Success!</strong></p>
<p><a href="http://www.lodeloyens.com/wp-content/uploads/2010/03/steppingstones.jpeg"><img class="alignleft size-thumbnail wp-image-354" title="steppingstones" src="http://www.lodeloyens.com/wp-content/uploads/2010/03/steppingstones-150x123.jpg" alt="" width="150" height="123" /></a>No matter how long you&#8217;ve been online or whether you are just starting out; one thing is certain: A solid foundation to base your online enterprise on, is the only guarantee for long term online financial success.</p>
<p>Despite this knowledge, many online marketers choose to build their online business on quicksand.  Lured in by the promises of overnight riches; these marketers use their own greed as the foundation of their online business.</p>
<p><span id="more-352"></span></p>
<p>For them, the result is almost always the same:  what may have been a successful enterprise giving time, effort and dedication, has become nothing more than a fleeting moment known as the &#8220;HTGT&#8221; syndrome; aka &#8220;Here Today, Gone Tomorrow!&#8221;</p>
<p>You do not need to follow in those marketers foot steps.  A long term successful and profitable online business is well possible, as long as you apply:</p>
<p><em>The five key factors that will help you to build a lasting, solid, financially successful and thriving online business:</em></p>
<p><strong>1. Don&#8217;t Go At It Blindly:</strong><br />
Don&#8217;t just go about creating an online business based on something you just read or heard or saw.  Don&#8217;t just start a business because you &#8220;think&#8221; the profit potential is great.</p>
<p>Instead; follow this proven path:</p>
<blockquote>
<h2 style="text-align: center;"><strong>Find a large and growing industry that is guaranteed to bring in profits, not just short term but long term.</strong></h2>
</blockquote>
<p>Look for megatrends and babyboomers.  Especially the latter is known to set megatrends for years to come.   As the first batch of babyboomers is getting ready for retirement; health, pension, travel, beauty are some industry to receive a major boost.</p>
<p><strong>2. Don&#8217;t sell long term:</strong><br />
For your business to survive long term, it must be able to generate continuous income.  Therefor, look for a product to market that has a short shelve live and that buyers need to purchase over and over again.</p>
<p>Instead; follow this proven method:</p>
<blockquote>
<h2 style="text-align: center;"><strong>Choose a product that is required<br />
or wanted by a large and<br />
growing industry. </strong></h2>
</blockquote>
<p>Once again, with babyboomers ready to enjoy the latter part of their lives, such products could be: senior vitamins, vitalizing energy drinks, beauty creams, pain lotions, or other products that must be replenished on a regular basis.</p>
<p><strong>3. Don&#8217;t Start From Scratch Every Time:</strong><br />
By far this is the one stepping stone that will turn your online business is a hands-free money machine.  Don&#8217;t look for products that give you a one-time-only payout.  These type of products will not give you the freedom to let your business run itself.  You are required to constantly sell the same amount of product to keep your income the same and more product to make your income grow.  In that case you are trading your time for money.</p>
<p>Instead, take this proven step:</p>
<blockquote>
<h2 style="text-align: center;"><strong>Create Residual Income! Or as internet marketers like to call this: &#8220;Sell Once, Make Money Forever!&#8221;. </strong></h2>
</blockquote>
<p>Residual income is created from selling products that pay you over and over again as long as the customer continues the purchase.</p>
<p>Memberships, auto-renewed and auto-shipped products are a great example of goods you can sell that make you money every month without you needing to promote that same customer again.</p>
<p><strong>4. Don&#8217;t Start Something New:</strong><br />
It&#8217;s always difficult and it always takes longer to make money with a brand new product or service.  Facebook and Twitter are new products that despite their tremendous success have yet to show a substantial profit.</p>
<p>Instead, follow this proven road:</p>
<blockquote>
<h2 style="text-align: center;"><strong>Follow A Proven Business Model<br />
For Success!</strong></h2>
</blockquote>
<p>Open up a Mc Donald&#8217;s and follow the corporate guidelines and you are about 99.99% sure that you will be successful and profitable.</p>
<p>Having a successful online business takes that same route.  Follow a proven method, a proven online business that is guaranteed to profit.  It will make your online business successful faster than if you were to try figure it all out on your own.</p>
<p><strong>5. Network and network some more:</strong><br />
Once you got the broad foundation of your online business in place, it&#8217;s time to add the final piece to guaranteed profits online: networking.</p>
<p>Don&#8217;t go it yourself.  That just takes too long and more often than not, you won&#8217;t persevere day in and day out to see it through.</p>
<p>Instead, take this proven approach:</p>
<blockquote>
<h2 style="text-align: center;"><strong>Join relationships with other online marketers in your field. </strong></h2>
</blockquote>
<p>Create joint ventures, form partnerships.  Extend your exposure of your online business anyway you can.   It will dramatically increase and speed up your progress for a long term, successful and profitable business online.</p>
<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;<br />
Creating an online business that is build on solid proven business principles for success will ensure your own successes and profitability online; not just short term but long term, able to withstand most pitfalls and setbacks that would drive many loosely-build online businesses right out of business.</p>
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		<title>3 Reasons Staying In Touch Is Important</title>
		<link>http://www.lodeloyens.com/3-reasons-staying-in-touch-is-important/</link>
		<comments>http://www.lodeloyens.com/3-reasons-staying-in-touch-is-important/#comments</comments>
		<pubDate>Thu, 04 Mar 2010 20:03:19 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[follow up]]></category>
		<category><![CDATA[prospects]]></category>
		<category><![CDATA[staying in touch]]></category>
		<category><![CDATA[support]]></category>

		<guid isPermaLink="false">http://www.lodeloyens.com/?p=347</guid>
		<description><![CDATA[If A Long Term Business Is What You&#8217;re After! Let&#8217;s face it! You spend lots of time, effort and resources in generating subscribers. As a smart internet marketer you realize exactly how valuable a prospect list is to the welfare of your business. More importantly, you know all too well how much a highly responsive [...]]]></description>
			<content:encoded><![CDATA[<p><strong>If A Long Term Business Is What You&#8217;re After!</strong></p>
<p><a href="http://www.lodeloyens.com/wp-content/uploads/2010/03/stay_in_touch.jpg"><img src="http://www.lodeloyens.com/wp-content/uploads/2010/03/stay_in_touch-150x150.jpg" alt="" title="stay_in_touch" width="150" height="150" class="alignleft size-thumbnail wp-image-348" /></a>Let&#8217;s face it!  You spend lots of time, effort and resources in generating subscribers.   As a smart internet marketer you realize exactly how valuable a prospect list is to the welfare of your business.</p>
<p>More importantly, you know all too well how much a highly responsive list can add to your bottom line.  That in itself is reason enough to keep cultivating more and more subscribers.</p>
<p><span id="more-347"></span></p>
<p>Still, it may surprise you that plenty of marketers with lists (regardless how small) have them sitting by the waste side, collecting dust.</p>
<p>No doubt, other than your website or blog, your list is your most priced online possession.  Why then are you neglecting it?</p>
<p>Let me give you three real reasons why you should constantly and continuously stay in touch with your prospects:</p>
<p><strong>1. Out of sight, Out Of Mind.</strong><br />
With so much email bombarding your prospects daily from so many different places about so many different topics, your subscribers get lost in a sea of mostly useless junk.</p>
<p>They quickly tune out and move on to other things.  If you don&#8217;t make an effort to stay on your subscriber&#8217;s mind on a regular and consistent basis, you&#8217;ll become one of the junk statistics rather quickly and be forgotten completely.</p>
<p>Send out emails to your prospects at regular intervals.  Don&#8217;t just bombard their inbox when you have a &#8220;hot&#8221; product to promote.  Stay in touch by offering them tips, tricks, hints, thoughts, ideas or general information about their interest.</p>
<p>You will not only be on their mind continuously, you&#8217;ll actually get them to spend their money a lot easier when you do send them a promo email because they know who you are.</p>
<p><strong>2. Give And You Will Receive.</strong><br />
It seems to be a hard concept to grasp: give something first before you expect your prospects to spend their money.  Yet time and again, this simple idea is being turned upside down by many marketers.</p>
<p>Just because you are constantly sending your prospects emails offering the latest products on the net doesn&#8217;t mean they&#8217;ll buy them from you.</p>
<p>You must cater to your prospects and let them know that you appreciate them being on your list.  Show them they are valuable to you at all times, not just when they purchase something.</p>
<p>Again, share free inside information, offer a bit of free advice, it doesn&#8217;t have to be much.  Just show your good intentions and above all be real.</p>
<p><strong>3. Once A Customer, Always A Customer.</strong><br />
There is plenty of data available that shows that once someone buys from you, they are apt to buy again from you in the future &#8230; unless of course you give them the worst service in the world or sell them the crappiest product ever created.</p>
<p>Presuming this is not the case, staying in touch, especially with your customers, is crucial to your long term success.  </p>
<p>Just because a prospect bought from you already, doesn&#8217;t mean you should only contact her when you have another product to sell.  Customers want to feel important and special.  It&#8217;s up to you to make them feel that way.</p>
<p>Show them you appreciate their business by asking them how they like the product they bought from you.  Is it helping them?  Can you assist them in any way?</p>
<p>Existing customers are indeed much more likely to purchase from you again, but only if they are treated well, especially after the sale.   You wouldn&#8217;t go back buying something from a store where they treated you like crap now would you?   What makes you think then an internet customer is any different?</p>
<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<br />
Running a business takes commitment, dedication and devotion.  Nowhere does this apply more than in following up with your subscribers and your customers, constantly and continuously.</p>
<p>But don&#8217;t follow the pack and send out emails that don&#8217;t stand out, that don&#8217;t have an impact.  Use every opportunity available to stay in touch with your prospects and customers and be different.</p>
<p>Send out a birthday card (if you know their birthday of course), a holiday wish, a special tip or whatever you can think of that isn&#8217;t your daily generic email most of your customers and subscribers probably receive by the hundreds.</p>
<p>Stay in touch with your lists on a regular basis and watch your profits soar.  It&#8217;s a mathematical equation for success you can&#8217;t argue with.</p>
]]></content:encoded>
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		<title>Your Words Define Your Profits</title>
		<link>http://www.lodeloyens.com/your-words-define-your-profits/</link>
		<comments>http://www.lodeloyens.com/your-words-define-your-profits/#comments</comments>
		<pubDate>Wed, 03 Mar 2010 04:36:44 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[emotionally selling]]></category>
		<category><![CDATA[power words]]></category>
		<category><![CDATA[sales letter]]></category>
		<category><![CDATA[sales ratio]]></category>
		<category><![CDATA[words that sell]]></category>

		<guid isPermaLink="false">http://www.lodeloyens.com/?p=330</guid>
		<description><![CDATA[How To Get More Sales With Power Words. Let&#8217;s face it. Internet business is all about selling. Even if you&#8217;re just having a blog with Google&#8217;s Adsense on it and nothing else, you still need to get your visitors to click on those ads if you want to make money. Promoting your own product or [...]]]></description>
			<content:encoded><![CDATA[<p><strong>How To Get More Sales With Power Words.</strong></p>
<p><a href="http://www.lodeloyens.com/wp-content/uploads/2010/03/words.jpg"><img src="http://www.lodeloyens.com/wp-content/uploads/2010/03/words-150x150.jpg" alt="" title="words" width="150" height="150" class="alignleft size-thumbnail wp-image-344" /></a>Let&#8217;s face it.  Internet business is all about selling.  Even if you&#8217;re just having a blog with Google&#8217;s Adsense on it and nothing else, you still need to get your visitors to click on those ads if you want to make money.</p>
<p>Promoting your own product or being an affiliate for someone else&#8217;s product requires an even more compelling convincing on your part to get your prospects to bite.</p>
<p><span id="more-330"></span></p>
<p>With the birth of online video, this sales process has become a bit easier.  Visualization always has a stronger impact on a buyer&#8217;s decision.</p>
<p>Still, with most site owners relying on the written word to convince their prospects to buy their goods, knowing what words to use and when to use them is the difference between a sale or not.</p>
<p>It&#8217;s not a secret that some words outsell other words virtually all the time, regardless of product or service you&#8217;re offering.</p>
<p>For example, words such as: &#8220;free&#8221;, &#8220;new&#8221;, &#8220;guaranteed&#8221;, &#8220;tested&#8221;, &#8220;improved&#8221;, &#8220;endorsed&#8221;, &#8220;under-priced&#8221; and &#8220;better&#8221;.  </p>
<p>These words are &#8220;proven&#8221; to increase your sales ratio.</p>
<p>Most people buy based on their emotional state at the moment of purchase.  If they &#8220;feel good&#8221; about the product, they&#8217;ll buy it.  </p>
<p>As an internet marketer it is important to know this fact.  As such your sales copy should be loaded with words that cause an emotional reaction in your prospect.</p>
<p>Example: &#8220;love&#8221;, &#8220;live changing&#8221;, &#8220;luxury&#8221;, &#8220;wealth&#8221;, &#8220;success&#8221; and &#8220;famous&#8221; are emotionally driven words.</p>
<p>The closer your sales copy gets to asking for the sale the more emotionally driven your words will have to be to convince your prospect to make the purchase.</p>
<p>Remember, emotionally driven words do not just invoke &#8220;feeling good&#8221;, they can also be used to bring out other emotions: hurt, anger, disappointment, resentment, etc.</p>
<p>Depending on what product/service you offer, it is up to you to bring out the right emotion to make that much wanted sale.</p>
<p><a href="http://www.lodeloyens.com/getithere/wordsthatsell.pdf" target="_blank">Words That Sell</a> is a free 44 pages ebook that takes you by the hand and shows you exactly how to use power words and put them in your ads to generate effective and high converting sales pages.</p>
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		<title>Backlinking Your Way To Profit</title>
		<link>http://www.lodeloyens.com/backlinking-your-way-to-profit/</link>
		<comments>http://www.lodeloyens.com/backlinking-your-way-to-profit/#comments</comments>
		<pubDate>Tue, 02 Mar 2010 05:12:45 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[backlinks]]></category>
		<category><![CDATA[relevant links]]></category>
		<category><![CDATA[traffic content links]]></category>
		<category><![CDATA[traffic raw links]]></category>

		<guid isPermaLink="false">http://www.lodeloyens.com/?p=338</guid>
		<description><![CDATA[A Behind The Scenes Look At How It&#8217;s Done! For many marketers, getting their sites ranked high in search engines, is a major uphill battle. They spend various resources (including money) on optimizing their sites, all with the hopes search engines will award their &#8220;good looking&#8221; sites with high rankings. After all, a top listing [...]]]></description>
			<content:encoded><![CDATA[<p><strong>A Behind The Scenes Look At How It&#8217;s Done!</strong></p>
<p><a href="http://www.lodeloyens.com/wp-content/uploads/2010/03/links.jpg"><img src="http://www.lodeloyens.com/wp-content/uploads/2010/03/links-150x150.jpg" alt="" title="links" width="150" height="150" class="alignleft size-thumbnail wp-image-339" /></a>For many marketers, getting their sites ranked high in search engines, is a major uphill battle.  They spend various resources (including money) on optimizing their sites, all with the hopes search engines will award their &#8220;good looking&#8221; sites with high rankings.</p>
<p>After all, a top listing in search engines, almost always means a major increase in traffic, subscribers and sales.</p>
<p>And yet, despite their best efforts to increase their site&#8217;s visibility factor, most marketers rarely, if ever, reap the fruits of their labor.</p>
<p><span id="more-338"></span></p>
<p>Take a look at the image below:</p>
<p><a href="http://www.lodeloyens.com/wp-content/uploads/2010/03/Image_02-Mar.-01-20.14.gif"><img src="http://www.lodeloyens.com/wp-content/uploads/2010/03/Image_02-Mar.-01-20.14.gif" alt="" title="Image_02 Mar. 01 20.14" width="274" height="84" class="aligncenter size-full wp-image-340" /></a></p>
<p>This picture was taken with Alexa.com for ezinearticles.com.  Look at the large amount of backlinks pointing to this site.  Although there are other contributing factors this site listing high in search engines, the high volume of links pointing to the site, is the main reason this site is ranked so well.</p>
<p>And of course, that comes with major benefits: massive traffic, super visibility and recognition, as well as a serious increase in subscribers and sales.</p>
<p>But the question remains: </p>
<p><em>How Do You Get That Many Backlinks?</em></p>
<p>Backlinks are build by having linked text with your keyword (anchor text) on as many other sites as possible.  As simple as that sounds, it is a bit more involved than that.</p>
<p>Backlinks are weighted by importance.  The higher ranking a site is that has your anchor text on it and the greater the relevance of that site to your own site, the better a ranking you will get.</p>
<p>That means that you should actively participate in building backlink campaigns that offer you the greatest return &#8211; increase in site ranking.</p>
<p>To build a large amount of quality backlinks fast, you must join forums, comment on blogs, join Google or Yahoo groups or answer questions at Yahoo Answers.  </p>
<p>The important factor is that which ever method or combination of methods you choose, they must relate to you site&#8217;s topic.  No need to spend your time posting answers at Yahoo Answers about dog grooming for instance and point a link back to your site that is about bicycle repair.</p>
<p>The relevance between your answer and your site is non-existing, as such your backlink receives little or no recognition.</p>
<p>Additionally, offer your readers the ability to reuse your content (written text, as well as images) on their site as long as they include a link back to your site.  Of course, the text and images must be your own.</p>
<p>To get the most out of your backlinking effort, you must make sure that you generate targeted raw links as well as targeted content links for optimum results.</p>
<p>You can <a href="http://www.lodester.com/downlds/xyberblocks.pdf" target="_blank">download</a> this free ebook that explains in detail what both link types mean and how to cultivate each one for great performance.</p>
<p>If you aren&#8217;t yet actively involved in link building to improve your site, you should seriously considering getting started.  It&#8217;s the one free marketing method the big boys use to increase their rankings, traffic, subscribers and sales.</p>
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		<title>My Daily 5 Step Action List</title>
		<link>http://www.lodeloyens.com/my-daily-5-step-action-list/</link>
		<comments>http://www.lodeloyens.com/my-daily-5-step-action-list/#comments</comments>
		<pubDate>Sat, 20 Feb 2010 01:26:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[business action plan]]></category>
		<category><![CDATA[business profit strategy]]></category>
		<category><![CDATA[marketing tasks]]></category>
		<category><![CDATA[profit steps]]></category>

		<guid isPermaLink="false">http://www.lodeloyens.com/?p=324</guid>
		<description><![CDATA[That Let Me Enjoy Major Successes Online. As an internet marketer your job is never done. Generate more traffic, increase your opt-ins and your sales are just a few of the daunting task that you as an internet marketer must content with on a daily basis. The task at hand to create online success can [...]]]></description>
			<content:encoded><![CDATA[<p><strong>That Let Me Enjoy Major Successes Online.</strong></p>
<p><a href="http://www.lodeloyens.com/wp-content/uploads/2010/02/working.jpg"><img src="http://www.lodeloyens.com/wp-content/uploads/2010/02/working-150x150.jpg" alt="" title="working" width="150" height="150" class="alignleft size-thumbnail wp-image-325" /></a>As an internet marketer your job is never done.  Generate more traffic, increase your opt-ins and your sales are just a few of the daunting task that you as an internet marketer must content with on a daily basis.</p>
<p>The task at hand to create online success can down right be overwhelming, even for the best and most dedicated marketer amongst us.</p>
<p><span id="more-324"></span></p>
<p>However, there are a few chores you can do that over time become second nature to you, don&#8217;t take a lot of time and effort to accomplish, yet that could lead to major increases to your internet bottom line.</p>
<p>Here are my five daily task I perform to guarantee myself continued growth (and income) with my online business.</p>
<p><strong>1. Check Sales.</strong><br />
Before I do anything else I check all my sales stats.  An increase in sales is proof to me that what I am doing works and I need to continue doing what I am doing.  </p>
<p>No sales or a standstill in sales simply means to me that I either must do more or I should have a closer look at what I am doing that isn&#8217;t working and change something.</p>
<p>Either way, knowing my sales figures first thing in the morning inspires me to keep at it.</p>
<p><strong>2. Check Traffic.</strong><br />
Checking my daily traffic stats for all my sites and special pages (squeeze pages) is my second step to ensuring me a profitable business.   I know instantly how my sites and pages are performing.  </p>
<p>I keep a running tab of my daily stats in a spreadsheet.  That way I can tell at a glimpse if my traffic methods are paying of or if I have to increase my marketing efforts.   </p>
<p><strong>3. Check Lists.</strong><br />
My third daily step is to check my new subscribers lists.  And increase in subscribers means I am definitely heading in the right direction towards building a long term profitable business.</p>
<p>If my lists haven&#8217;t increased or only few subscribers opted in on the previous day, I know my squeeze pages aren&#8217;t performing to maximum capacity and I need to create an action plan to increase my opt-in conversion ratio.</p>
<p><strong>4. Create Ideas.</strong><br />
Once I have my first 3 steps completed, I take a moment to relax my analytical mind by generating innovative new ideas to promote my business and make it more profitable.</p>
<p>I divide my idea time into 5 sections with 2 new ideas per section.  I log these ideas in a spreadsheet that I review on Saturdays and use to build a new business venture or new product/service with.</p>
<p>Section 1: new content ideas<br />
Section 2: new product/service ideas<br />
Section 3: how to improve business ideas<br />
Section 4: how to grow business in future ideas<br />
Section 5: new ventures ideas</p>
<p><strong>5. Check Emails.</strong><br />
This is the final step in my daily profit driven action list.  I save this task for last because it is the most time consuming.  You see, I spend my time not just reading new emails and respond to personally inquiries, I also use that time to immediately unsubscribe from any junk mail and offers I never requested (spam mail).</p>
<p>That keeps my inbox neat and tight and doesn&#8217;t overwhelm me with a slue of emails I need to sort, organize or get rid off.</p>
<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;</p>
<p>Once a week, usually Saturdays, I use my time (in the morning) to review all my specifics about my findings during the week and start on developing new plans of actions (in the early afternoon) to (i) improve my business, (ii) create more value for my existing customers, (iii) increase my traffic and sign up ratio, (iv) increase my sales ratio and (v) start a new venture of sorts or launch a new product.</p>
<p>As an internet marketer it is up to you to make sure your business online is profitable and blossoms.  You need to stay on top of what you are doing and you need to learn the marketing methods that work.</p>
<p>I highly recommend you further your online marketing education by reading the <a href="http://www.lodeloyens.com/profit_elite.html" target="_blank">Profit Elite</a> book.  It&#8217;s written by a successful online marketer for online marketers.</p>
<p>The book is an easy read and you&#8217;ll discover how to perform <a href="http://www.lodeloyens.com/profit_elite.html" target="_blank">online marketing tasks</a> that will make your business blossom and more profitable.</p>
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		<title>5 Internet Profit Blocks</title>
		<link>http://www.lodeloyens.com/5_internet_profit_blocks/</link>
		<comments>http://www.lodeloyens.com/5_internet_profit_blocks/#comments</comments>
		<pubDate>Fri, 19 Feb 2010 06:56:42 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[long tail keywords]]></category>
		<category><![CDATA[online promoting]]></category>
		<category><![CDATA[profit blocks]]></category>
		<category><![CDATA[targeted audience]]></category>

		<guid isPermaLink="false">http://www.lodeloyens.com/?p=318</guid>
		<description><![CDATA[That Build A Solid Online Foundation And Never Grow Obsolete. A super successful business man once told me: &#8220;Lode, no matter what type of business you have, you must never build it on sand!&#8221; It took me some time to figure out exactly what he meant. But after a bit of struggling along, I figured [...]]]></description>
			<content:encoded><![CDATA[<p><strong>That Build A Solid Online Foundation And Never Grow Obsolete.</strong></p>
<p><a href="http://www.lodeloyens.com/wp-content/uploads/2010/02/profitblocks.png"><img src="http://www.lodeloyens.com/wp-content/uploads/2010/02/profitblocks-150x150.png" alt="" title="profitblocks" width="150" height="150" class="alignleft size-thumbnail wp-image-319" /></a>A super successful business man once told me: </p>
<p><em>&#8220;Lode, no matter what type of business you have, you must never build it on sand!&#8221;</em></p>
<p><span id="more-318"></span></p>
<p>It took me some time to figure out exactly what he meant.  But after a bit of struggling along, I figured it out.   </p>
<p><em>&#8220;Always create a business with a strong foundation to ensure longevity and continued prosperity!&#8221;</em></p>
<p>As I become more and more involved with the internet I learned that this business principle is the core to succeeding online.</p>
<p>This primary business concept consists of 5 steps I call: &#8220;Profit Blocks&#8221;.</p>
<p>There isn&#8217;t a profitable business in existence online that does not incorporate these profit blocks.  In fact, every successful online marketer, has these five profit blocks in place well before they make their product available online.</p>
<p><em>The Five Profit Blocks For Online Success:</em></p>
<p><strong>Profit Block #1: The Product.</strong><br />
What you sell online is crucial to your long term success.  You must be very specific about the type of product you want to promote online:</p>
<p>- What is the product for?<br />
- Does the product solve a specific problem?<br />
- Does the product have add-on products?</p>
<p>These are just a few of questions you must have very precise answers for.  Just picking a random product and hope to make money with it by promoting aggressively is almost a guarantee method to failure.  You may experience some immediate sales but selling a product you aren&#8217;t clear about will never let you build a long term, prosperous online business.</p>
<p><strong>Profit Block #2: The Audience.</strong><br />
You absolutely must know who you are going to promote your product to.  You need to know exactly why your targeted audience would buy your product.  What are their needs?  How can they use your product to improve their existence, solve a problem and so on.</p>
<p>- Who is my targeted audience and why?<br />
- How does my chosen product help them?<br />
- Why would they buy my product?</p>
<p>Knowing exactly who your customer is going to be will make is much easier for you to drive traffic and capture an audience.</p>
<p><strong>Profit Block #3: Keywords.</strong><br />
Knowing your audience isn&#8217;t enough to build a solid online presence.  To become profitable, you must know what search terms your audience uses to find your product.</p>
<p>Check with sites offering a product similar to your own and see what specific keywords they target on their site.  Use Google Adwords or Word Tracker to further fine tune the keywords your potential customers may use to look for your product.</p>
<p>Long tail keywords or search terms consisting of two or more words are more defined and produce better results.  Keep that in mind as you build your promo campaigns since including long tail keywords in your ads will make them much more effective.</p>
<p><strong>Profit Block #4: Collect.</strong><br />
You must do everything in your power to collect your audience&#8217;s information, I.E. email and name.  Generating customer lists is the only way you can guarantee yourself continued income online.</p>
<p>- Have an opt-in page.<br />
- Entice your prospects to sign up or subscribe.<br />
- Offer a free product related to your main sales product to entice<br />
  them (example: an overview of the actual product).</p>
<p>Not collecting your visitors information is without a doubt building your online business on sand.  One substantial setback and your business could be gone.</p>
<p><strong>Profit Block #5: Follow Up.</strong><br />
To sustain growth online, it is imperative that you stay in touch with your customers.  You must follow up at regular intervals and check up with your audience.  </p>
<p>- Ask them to fill out a survey.<br />
- Ask them to share their experience about your product.<br />
- Offer additional and related sub-products.<br />
- Offer support.</p>
<p>Just because your audience purchased your product doesn&#8217;t mean the sales cycle has come to an end.  In fact, the very first purchase made by your customer is only the beginning of your sales cycle.</p>
<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;</p>
<p>The five profit blocks are the building blocks that make any business successful and ensure long term success.  Of course, you must also actively promote yourself, your company and your product at all times.</p>
<p>Obviously, without continuous promotion, your customers will never know you exist, regardless of how well suited your product is for them.</p>
<p>Over time, you can further explode your online business by actively recruiting independent marketers, who are interested in representing your product and wish to add it to their existing promotions.</p>
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		<title>The #1 Rule For Online Success</title>
		<link>http://www.lodeloyens.com/the-1-rule-for-online-success/</link>
		<comments>http://www.lodeloyens.com/the-1-rule-for-online-success/#comments</comments>
		<pubDate>Sun, 14 Feb 2010 19:46:19 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[define your customer]]></category>
		<category><![CDATA[marketing rules]]></category>
		<category><![CDATA[number one marketing rule]]></category>

		<guid isPermaLink="false">http://www.lodeloyens.com/?p=310</guid>
		<description><![CDATA[Is The Most Overlooked Rule Of All! Internet success is despite what many would want you to think otherwise, rather easy to get. Yes, it does take work and time and some know how. But creating a successful online business isn&#8217;t nearly as complicated as you are made to believe it is. Making money online [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Is The Most Overlooked Rule Of All!</strong></p>
<p><a href="http://www.lodeloyens.com/wp-content/uploads/2010/02/one.jpg"><img class="alignleft size-thumbnail wp-image-311" title="one" src="http://www.lodeloyens.com/wp-content/uploads/2010/02/one-150x150.jpg" alt="" width="150" height="150" /></a>Internet success is despite what many would want you to think otherwise, rather easy to get.  Yes, it does take work and time and some know how.  But creating a successful online business isn&#8217;t nearly as complicated as you are made to believe it is.</p>
<p>Making money online consists of a few sets of specific rules.  As long as you adhere to those rules, your success online is almost guaranteed.</p>
<p><span id="more-310"></span></p>
<p>The problem is that all too many marketers jump in head over heels, without any clear directive, completely ignoring the basics of internet marketing.   It is the reason most don&#8217;t make it online.</p>
<p>It&#8217;s that same basic rule that turns unknowns into mega successes.  Not only is this rule a requirement for success online, but it&#8217;s been used by companies world wide, since the beginning of time, to create global power enterprises.</p>
<p>Coca Cola, Pepsi, Sprint, IBM, Microsoft, Ford, Honda, Amazon, eBay and other major companies like them became and are dominant business successes because they apply and adhere to the number one rule for success.</p>
<p><em>What Is The Number One Rule For Online Success?</em></p>
<p>It&#8217;s the cornerstone of your business.  It&#8217;s what your business is build on.  It&#8217;s what you business expands on.  It&#8217;s the foundation of your online business that determines the level of your success and longevity of your online business.<br />
<strong> </strong><br />
<strong> </strong></p>
<blockquote><p>
<center></p>
<h1><strong>&#8220;Know Your Customer!&#8221;</strong></h1>
<p></center>
</p></blockquote>
<p><strong> </strong><br />
<strong></strong><br />
It always amazes me when I ask someone who is struggling online to tell me who her targeted audience is.  More often than not, I get a blank stare followed by some rambling explanation that often doesn&#8217;t make sense or is too broad.</p>
<p>To profit online you absolutely must know who your customer is.  The more clearly you can define your ideal customer, the better you&#8217;ll be able to zoom in on that specific audience and the higher your chances for success.</p>
<p>It&#8217;s a simple formula often neglected by online marketers and one of the main reasons so many don&#8217;t succeed.</p>
<p><em>How To Define Your Customer?</em></p>
<p>That is actually simple: ask yourself a few questions, such as:</p>
<p>- Who would buy my product?<br />
- What age group is my product for?<br />
- What group of people could use my information?<br />
- What problem does my product solve?</p>
<p>For example: Let&#8217;s say you have a product you would like to sell online that makes dull car paint look like brand spanking new.</p>
<p>So who would be your ideal customer?  Everyone in the world (group A) or car fanatics (group B) who pride themselves in showing off a spotless, showroom finish car?</p>
<p>Would group A buy your product or would you do better going after group B?</p>
<p>It&#8217;s knowing that simple answer that puts you on the right track to creating a great online business with substantial profits.  Then, as you zoom in more and more into your targeted audience by proper support, follow up, after marketing promotions, etc., eventually you will turn your online enterprise into the booming online business you always dream of.</p>
<p>Spend some time writing down who your customer is.  You may just surprise yourself how answering that one single question could possibly give you a clear perspective over your online business and the direction you need to take it.</p>
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		<title>4 Ways To Profit Online</title>
		<link>http://www.lodeloyens.com/4-ways-to-profit-online/</link>
		<comments>http://www.lodeloyens.com/4-ways-to-profit-online/#comments</comments>
		<pubDate>Fri, 12 Feb 2010 18:41:12 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[affiliate programs]]></category>
		<category><![CDATA[ebook business]]></category>
		<category><![CDATA[eshop]]></category>
		<category><![CDATA[make money online]]></category>
		<category><![CDATA[online retail]]></category>
		<category><![CDATA[profit online]]></category>

		<guid isPermaLink="false">http://www.lodeloyens.com/?p=306</guid>
		<description><![CDATA[Unless You Use The Internet To Play Around! Yesterday I attended an internet marketing webinair conducted by marketing great Mark Widawer. Although the course was really aimed at beginning marketers, there was one particular topic he addressed I found quite interesting: &#8220;How To Make Money Online!&#8221; I must say that despite my successes, I never [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Unless You Use The Internet To Play Around!</strong></p>
<p><a href="http://www.lodeloyens.com/wp-content/uploads/2010/02/money-tree.jpg"><img src="http://www.lodeloyens.com/wp-content/uploads/2010/02/money-tree-150x150.jpg" alt="" title="money-tree" width="150" height="150" class="alignleft size-thumbnail wp-image-307" /></a>Yesterday I attended an internet marketing webinair conducted by marketing great Mark Widawer.  Although the course was really aimed at beginning marketers, there was one particular topic he addressed I found quite interesting: &#8220;<em>How To Make Money Online!</em>&#8221;</p>
<p>I must say that despite my successes, I never really looked at profiting online in that way.  Had I known this before, it would have certainly saved me a lot of grief and frustration trying to break through.</p>
<p><span id="more-306"></span></p>
<p>Here then are Mark&#8217;s four ways to profit online:</p>
<p><strong>1. You are passionate about something you want to share and love to write about it a lot:</strong><br />
If that&#8217;s you, your online business should be in the direction of publishing your own ebooks.  You could create a bundle of different ebooks about your topic and create a website where you promote your ebooks.</p>
<p>You could make even more money with your ebook business by cross promoting your ebooks through various online distribution channels like Clickbank or Paydotcom as well as have your own affiliate network.</p>
<p><strong>2. You are very knowledgeable and passionate about something you want to share but you love to write only a little:</strong><br />
If this shoe fits you, then you might want to start a blog about your topic.  You would update your blog with additional posts at regular intervals, like a few times per week for instance.</p>
<p>Your revenue source would come from having Pay Per Click ads on your blog, affiliate products you promote, Amazon or other third party products and services you could generate income from.</p>
<p>Of course, everything you promote on your blog is directly related to your topic.</p>
<p><strong>3. You really like numbers and you&#8217;re in a hurry to get going:</strong><br />
If this is where you are, then affiliate marketing is the direction you should take to make money online.</p>
<p>Simply find a product to promote, drive droves of traffic to it using predominantly Pay Per Click and cash in.  </p>
<p>Of course, you need to find a product that solves a problem and you need to focus on tracking and tweaking your ads and your traffic constantly for optimum performance.</p>
<p><strong>4. You got products or services to sell:</strong><br />
In that case, your online money potential is obvious: start an online store or get involved with eBay.</p>
<p>You could further enhance your income with PPC ads as well as third party add ons.  For example: your online store sells shoes, then you could also sell an ebook written and owned by someone else that is about &#8220;<em>How To Keep Your Shoes Scuff Free!</em>&#8221;</p>
<p>And much like option 3, you would promote your store with advertising and tracking and tweaking your ads and traffic for maximum conversion.</p>
<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;</p>
<p>Making money is such a broad topic and over the last few years has gotten a bad name (and might I add, rightfully so).  People have been scammed by various &#8220;quick money&#8221; schemes all over the internet.  They have become leery and distrustful towards anything that deals with &#8220;how to make money online&#8221;.</p>
<p>These 4 ways of doing business online, shed new light on how to make money online and should make it relatively easy for you to find your direction; i.e. what should you sell online.</p>
<p>Of course, you could also consider making money online joining gambling or gaming sites.   If that fits you, there&#8217;s nothing wrong with that.   </p>
<p>The four ways discussed above however are for those of you who are looking to build a solid, steady and long-term business that builds overtime and generates revenue you can depend on.</p>
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		<title>When All You Want To Do Is Quit</title>
		<link>http://www.lodeloyens.com/when-all-you-want-to-do-is-quit/</link>
		<comments>http://www.lodeloyens.com/when-all-you-want-to-do-is-quit/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 18:47:50 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[believe in yourself]]></category>
		<category><![CDATA[effort]]></category>
		<category><![CDATA[energy]]></category>
		<category><![CDATA[focus]]></category>
		<category><![CDATA[positive attitude]]></category>
		<category><![CDATA[time]]></category>

		<guid isPermaLink="false">http://www.lodeloyens.com/?p=303</guid>
		<description><![CDATA[Because Everything You&#8217;ve Done Thus Far Isn&#8217;t Dishing Out! Let me start by telling you that I know that depressing &#8220;I got enough of this crap&#8221; feeling all too well. Not all that long ago I found myself in exactly that frame of mind. I had done anything I knew to make money online. I [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Because Everything You&#8217;ve Done Thus Far Isn&#8217;t Dishing Out!</strong></p>
<p><a href="http://www.lodeloyens.com/wp-content/uploads/2010/02/victory.png"><img src="http://www.lodeloyens.com/wp-content/uploads/2010/02/victory-150x150.png" alt="" title="victory" width="150" height="150" class="alignleft size-thumbnail wp-image-304" /></a>Let me start by telling you that I know that depressing &#8220;I got enough of this crap&#8221; feeling all too well.   Not all that long ago I found myself in exactly that frame of mind.</p>
<p>I had done anything I knew to make money online.  I followed the advice of not one but 3 online gurus and &#8230; I had given it my all for over two years &#8230;</p>
<p><span id="more-303"></span></p>
<p>And still, other than a massive headache, a much lighter wallet and feeling absolutely exhausted and depressed, I had nothing to show for all my hard work &#8230; I didn&#8217;t even manage to earn one dollar with Adsense &#8230; how pitiful is that?</p>
<p>Yet somewhere, deep inside my gut, I could feel something nagging me on: &#8220;You CAN do this!&#8221;; &#8220;Start again if you must!&#8221;; &#8220;You aren&#8217;t stupid!&#8221;  and other similar thoughts nudged me on.</p>
<p>I decided to listen to my inner voice.  I tossed everything I learned (or thought I learned) and started fresh from zero (I was at zero anyway).</p>
<p>Then I put on a set of horse claps (you know, that leather gear they put over a farm horse&#8217;s head that allows it to only see in front, so it&#8217;s not distracted by what happens to the side of him).   I focused more than I ever did.</p>
<p>I started reading success stories to keep myself motivated and &#8230; IT WORKED!  Boy did it ever.</p>
<p>In just about 2 years time I was able to quit my full-time job as a brick and mortar business owner that required 18 hour days from me.  I haven&#8217;t looked back since.   </p>
<p>I enjoy what I am doing and I make great money while doing it!  Now, I really got the best of both worlds.</p>
<p>So &#8230; I&#8217;ve decided to put the stories that kept me going during tough times, that kept me inspired and gave me renewed hope, drive and energy to keep on going, into a short ebook.</p>
<p>I want to give it to you.  No need to sign up or pay for it or anything like that.  I just want you to have it to inspire and motivate you when the chips are down and you want to call it quits.</p>
<p>You CAN master this monster we call &#8220;Internet Marketing&#8221; as long as you keep a positive outlook and above all believe in yourself and that you are more than capable of succeeding online.</p>
<p>You can grab your copy <a href="http://www.smokingwebtraffic.com/downlds/secure/1u_4$-a6a0/Staying Focused.pdf" target="_blank"><b>here</b></a>.</p>
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