Going For The Kill!

The final ingredient in making your emails convert into sales is having a “call-to-action” that is direct, strong and persuasive.

To increase your email read to action conversion rate even more, it’s important you place your action links in strategic locations in the body of your emails.

The best converting locations are at the very beginning and the very end of your emails. Readers often glance over the emails you send. They notice your opening and closing paragraph and not much else.

That explains why your beginning and ending of your emails must be intriguing, captivating and a direct lead into getting your readers to act.

As I have already shown in previous post relating this topic, keeping your emails short and to the point. Keep your sentences short as well.

Here are a few pointers to make your readers want to click on your links:

• curiosity
• mystery
• ego booster

Another equally important factor is to provide useful but incomplete information to your readers.  In other words, tell them about a problem and make your link the solution to that problem.

Readers’ minds wonder quickly.  You only have mere seconds to get your readers not only to read your email but to respond (click on your links).

Keeping your emails short with short, bursting sentences and a action induced link will ensure you get more sales.

Finally, do not be afraid to tell your reader exactly what you want them to do.  Sometimes, we all need a little “nudging” along.  With often 100s of emails flooding their inbox daily, email readers definitely do.