5 Proven Headline Words That Pull In Hordes Of Sales Every Time:

Headline! It’s the one sentence in all your copywriting material that is there for just one purpose: To get your readers, prospects or customers to act.

Whether your headline instills curiosity, desire, hope, greed or any other human emotion, one fact remains constant:

Here are five words that are known to pull in your readers every single time.

1. How To …………..
This is the classic headline starter that creates instant solutions. In your readers’ mind, “how to” means a solution to a problem. Therefore, the reader is enticed to want to know more. Indeed, people are always looking for how to information that helps them make more money, save time, improve their lives and so on.

2. Secrets Of …………..
Here the readers is entrusted with information that not everybody knows about. This creates curiosity and desire; especially the desire to want to know and be one of the privileged few.

3. Imagine …………….
As the word implies, imagine invokes wonder, awe and makes a reader imagine possibilities. The readers form pictures in their mind of the benefits they get from your product. That makes your product very appealing.

4. Who Else Want To …………..
This headline implies that someone has already done successfully what you offer. That forms a strong point in the readers minds as they want to be part of the success. They want to follow and be part of the “in” crowd.

5. Announcing ……………..
This word implies that you have something so important to say you are “announcing” it to your readers. As such your readers best pay attention since they don’t want to miss out on the benefits of what you are announcing.

Headlines are the make or break introduction to all your sales material, regardless of what kind it is. Classified ads, sales letters, articles, it doesn’t matter, all need a captivating headline to capture the reader’s initial attention and curiosity.

The five headline starters above have been used since man invented sales for this one simple reason: they work. Headlines created with these words outperform and outlast generic headlines every time.

Writing a killer headline isn’t difficult and should be your #1 concern when creating your sales copy.